Case Study: [name of person, or address]

This is where you will tell the story of your client. Be sure to mention details like if they were a buyer or a seller, some of the circumstances of their unique transaction, maybe what was particularly challenging…

Now that you’ve described what the situation was, you can share the details of how you used your strengths as an agent to secure these clients with a pleasant outcome.

You can also add a longer testimonial on this page. The tailored / shortened testimonials are best for the home page because they are just meant to glow, to draw people in… if someone has come to this page looking for more information to help them decide to use you as their agent, then they will probably be willing to read a longer testimonial.

(below this is a great place to show off some photos from this transaction, the visuals make it feel that much more personal, showcase your personality, and also impress…)

Gallery Block

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FAQ

What was something unique about this transaction? If someone else reading this case study finds themself in a similar situation, what is something you could say to ensure them that you can help them?

For example: if the case study features some weird contingency where the sellers were moving out of state and they had to secure land and funding in a different state to complete the sale of their home in Nashville (so… an in-town seller needing to secure out-of-town buying), you could put something like my examples below in your FAQ section…

These may be terrible questions, sorry! I’m not a real estate agent. You know the types of questions you’re already getting. Just lean into that… and any questions that are relevant to the particular Case Study you’ve shared, well add those bad boys to the page in a FAQ section. That’s basically it! 

Also… you may be asking… how do I know what people are wondering about? Here’s a few ways:

1. What have potential clients asked you when “interviewing” you as they look for agents, or browse houses?

2. What does your agency tell you people are wanting to know?

3. Have you received questions through email or social media DM’s about certain homes or stories you’ve shared?

BELOW YOU CAN DELETE, ADD, OR CHANGE SECTIONS TO REFLECT YOUR QUESTIONS AND ANSWERS

• I’m looking to sell my house in Nashville but I’m moving to another state, do you have resources to help me even though you’re based in Nashville?

  your answer

• Can you help me secure funding for my new home even if my current home hasn’t sold yet? 

  your answer

• Do you know much about the real estate markets in other cities besides Nashville?

  your answer

• I have to move to Nashville for work immediately, but my family is staying behind in our home until it sells. Can you help me find an apartment short term before we buy the new house here as we’re able to sell our current house? 

  your answer